J435: Message Development
I created an ad campaign for our clients popchips
I also created a campaign for our client Café Britt
J513: Principle of Advertising.
The final project was to create a billboard campaign for a client of your choice. My group chose Neuro drinks. We wanted these billboards to appeal to college-aged and young adults.
J568: Media and Market Research
In our media and market research class, we created a survey to administer to students on campus to gain insight about how much students know and how they feel about the Kansas Relays.
Powerpoint with our findings and suggestions: Kansas Relays surveys and suggestions
J640: Strategic Campaigns
This fall semester, I worked with a group of six women in campaigns to create an IMC plan for Greensburg, Kan. Our goals were to increase population and tourism in Greensburg. My group and I did extensive primary and secondary research and worked from August to December creating a plan for our client. I have inserted our final plans book PDF into this post.